Once we find a niche has potential and we’ve had even a mediocre amount of success within it, we begin to consistently launch products in this marketplace. 
Due to custom merchandising and cool ass platforms like #GearBubble, you can easily launch new and lucrative products easily even for stores that aren’t apparel focused. 
Sell cameras? That audience will probably like a photography focused shirt…
Just find a cool design your audience likes, throw it on a t-shirt, then a mug… then a necklace… then a cell cover… then a blah blah blah. You get it. Rinse and repeat from there with more designs.
This isn’t even counting the physical products outside of apparel that you can consistently find in most markets. More cameras, lenses, accessories, etc.
So… with all these launches, we need a solid system for testing if the product is a winner or not. 
In my formula, product is everything. If the product is gold, then it won’t matter the ad type, the sales copy, the color, and even the group of people you show it too. But if the product sucks, then it will never sell… no matter how good those other pieces are.
So, I like to give myself a clear indicator as soon as possible if the product is a winner or if we are on the right track. I have a nice little system I’ve put together that can tell me a few things about a new product very quickly.
Allow me to share that with you…
The system I’m showing you is what I use for niches that I know we have success in. If this was a niche that I’m completely clueless about and have never had a winner in, then I would be a bit more frugal with my opening ads. 
Here’s how I’m doing it today in my main niches for our Round 1 testing ads:
Campaign 1:
Website Conversion Campaign
Ad Set 1 – Master Niche Audience
Ad Set 2 – Friends of Fans
Ad Set 3 – Dialed Interests
Ad Set 4 – Broad Interest
Campaign 2: 
Page Pose Engagement Campaign
Ad Set 1 – Master Niche Audience
Ad Set 2 – Friends of Fans
Ad Set 3 – Dialed Interests
Ad Set 4 – Broad Interest
So, here’s what’s going on… I have 2 campaigns set up with 4 ad sets going on in each. The ad sets are identical in each of these campaigns. The only difference is one campaign is optimizing for PPE and the other WC. 
We’re promoting a normal 1200×1200 fan page pic post. My ad copy has gotten stupid simple these days… “Do you like this? Buy here: LINK” 
Each of these ad sets are going at $5/day budget. They are all targeting the same ideal demographics. At this point, I know my audience… so I know the ideal age, gender, location, etc to start with. For pigs here, we are starting 21-54 women and using Mobile&Desktop for all ad sets. 
The 4 ad sets all target different groups of our potential buyer audience that can tell us a few things right away though. 
1. The Master Niche Audience is our custom audience of every viewer who has previously visited one of our products in that niche. So, this audience is a great indicator right away if we have a winner. This one will usually tell you first off if it’s worth your time. 
If this audience doesn’t work, it doesn’t mean you don’t have a winner though… it could just mean you’re hitting a different angle than your previous buyers. 
For the pig niche, a good example would be selling Pig Mom hoodies and selling I Love Bacon hoodies. Both are in the pig niche and we cross target often for these… but there is a distinct group for each as well. If past buyers were in the Pig Mom group and you show them Bacon, they won’t like it. 
Now, if you are just starting in a niche and don’t have much of a master custom audience, you won’t be getting much data here. You’ll probably want to skip this ad set until you have around 3-5k in your niche custom audience. 
The more you launch, the more that grows. You can even start to dial this audience in later to a custom audience of people who have only added your niche products to cart. But, that’s for a later post. 
2. The Friends of Fans targeting is absolutely gold for these awesome social passion niches. That’s what social media platforms are for… sharing with friends. This ad will really help grow that custom audience and the reach of your fan page. You’ll receive more likes and audience additions with this ad type than most. This will reach a lot of people who like your niche outside of those interests that you constantly use too. 
3. The dialed interests targeting was always our standard way of starting a new product. This group of researched interests were the most likely group of people out there to buy a product in that niche. They fall into those typical categories of product brands, b list celebrities, niche publications, associations, etc.
This once again is another great indicator if you have a winner on your hands. The sales usually come quicker from this ad set than the others except for the master custom audience. 
4. The Broad Interest ad set is great for showing you if you have a scalable winner very soon. If you start seeing consistent sales while targeting millions of people in a very broad audience, then that’s a really good sign. You can separate that audience into many different groups to expand reach big time and sell thousands of copies. This ad set usually will not work out for new products… but when it does… booyah!
An example of the broad interest in this pig example is using the single interests “Domestic Pig” which has around 9 million reach compared to the dialed interests which have a reach of around 160k. 
Hope this helps!

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