The biggest perk of running an e-commerce store is the options available to you.  You can build any style store you want and add any features you can think of.  This luxury is also a responsibility though.  You have more duties to handle and each of them need to be fully optimized to make your business the best. 

Today, I talk about some of the most important things to keep in mind when looking to continually improve your margins and make more money from the same amount of work.