Traffic is essential for any business.  We want it fast and we want it to be those who want to see what we have to offer.  Facebook ads allow us to make this happen pretty much over night.  

The key to a good paid traffic campaign comes down to 2 major factors… the offer and the targeting.  Find products that people want and set up specials or deals that make it hard to pass up.  Facebook allows us to dial in our advertising to only those super targeted viewers.  Do your due diligence when it comes to interest research and test your targeting often.